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LaudaMotion’s New Business Model for Car Rentals: 1 Euro a day if drive at least 30 kilometersLaudamotion is gambling that it can charge advertisers rather than rental customers for the cost of renting out small car in a city. If you drive more than 30 kilometers a day in a metropolitan area, you only pay 1 euro. The service is presently available in some major German and Austrian cities. Will LaudaMotion’s novel rental car business model work? Categories: Strategic Management 1 | Topics | Economic Logic Analysis |Posted on May 02, 08 |
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