Teaching > Courses > Strategic Management 3 > Topics > Corporate Growth

Why do a few companies succeed for a long time and most don’t

The economist published two useful articles on corporate longevity. The first article examines why IBM, despite a few crisis, has been able to reinvent itself and celebrate it 100s anniversary in 2011. It contrasts the firm to DELL, Microsoft and others. IBM @ 100

The second uses the context of the failure of outside CEOs HP to questions whether outsiders know enough to run a complex high-tech company. The Trouble with Outside CEO Appointments.

Categories: Strategy Implementation - 782 | Topics | Institutionalizing Change | Strategic Management 3 | Topics | Corporate Growth |

Posted on Nov 29, 11

Siemens Tightens up it Corporate Strategy

The Economist published a great story on how Siemens, battered by bribery scandal, recruited an outsider CEO and now has started to leverage the potential benefits of owning several business that could be run as stand-alone companies, operating at large scale all across the world, and avoiding to over-engineer products. The story illustrates most of the key ideas of SM3, including how to implement a corporate strategy. 

Read: A Giant Awakens
Europe’s biggest engineering firm used to be known for two things: making everything but a profit; and scandal. Now things look very different

Categories: Strategic Management 3 | Topics | Corporate Strategy | Corporate Growth | Innovation | Acquisitions | Mergers | Geographic Expansion |

Posted on Sep 18, 10

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